Tokyo, Japan — Market Entry Partner
Great products deserve a real shot at this market. We run the crowdfunding launch, the localization, the wholesale introductions, and the exhibitions — so your brand lands in Japan the way it deserves to.
The world is full of companies with wonderful products and no clear way into this market. We built Espoir Trade to close that gap — pairing hands-on crowdfunding experience with the local relationships that turn a single campaign into a lasting business here.
Every recommendation we make is tuned to your product, your category, and the goals you actually have — not a generic playbook.
Six services, one goal: get your product seen, trusted, and bought in Japan.
We plan and manage a campaign built for the Japanese audience, from positioning to pricing to reward tiers.
We keep the momentum going after launch, across e-commerce and physical retail.
Your videos, pages, and product story, translated and rewritten to actually land with Japanese buyers.
We introduce your product to the wholesalers and retailers who can carry it long after the campaign ends.
We place your product in front of the outlets and platforms Japanese consumers and buyers actually pay attention to.
We put your brand on the floor at the Tokyo International Gift Show, in front of thousands of buyers.
We start by learning your product, by email or video call, then run a campaign built to perform.
After the campaign, we support your e-commerce presence and ongoing media exposure across Japan.
We connect you with wholesalers, analyze what the campaign told us, and plan the next move together.
Japan's largest gift expo, with thousands of exhibitors. We help you show well and sell well.
We distribute your story to the channels that matter, to consumers and B2B buyers alike.
We translate and localize everything — videos, documents, landing pages — with professional translators who make sure your story actually reads like it was written for Japan, not translated into it.
We set up and manage your social presence and run targeted Facebook ads ahead of launch, aiming to build a strong list of interested backers before day one — the step that decides how a campaign performs.
Meta Certified Professional on our teamMakuake has run Japan's largest product-focused crowdfunding platform since 2013. It's where Japanese consumers go looking for what's new — which makes it an ideal first stage to introduce your brand and build credibility in this market.
A strong Makuake campaign does more than raise funds. It's proof, in front of retailers and media, that Japan wants what you're selling.
A visionary leader with deep insight into the Japanese market, Mitsuhiro leads Espoir Trade's strategy for bringing international brands into Japan.
We've supported multiple brands through Japanese crowdfunding — helping them exceed their goals and carry that momentum into long-term sales.
Let's talkWe're always thinking about how to serve our partners better. Tell us about your product, and let's talk about how we can bring it into Japan.
espoirTrade.info@gmail.com
